By uniting Every Mother’s successful D2C platform with Wildflower’s robust enterprise digital solution and hybrid wraparound care models, the acquisition unlocks unique value for women by guiding expectant and postpartum families to trusted, evidence-based physical recovery resources across both consumer and healthcare channels. Wildflower is a trusted leader in women’s healthcare, delivering the unifying infrastructure that connects thousands of women’s care providers and millions of covered lives to enable higher-quality care, an infrastructure that will now accelerate access to Every Mother’s pelvic floor and core health platform.

“Mothers shouldn’t have to act as their own care coordinators during one of the most physically demanding chapters of their lives,” said Leah Sparks, CEO and Founder of Wildflower Health. “For too long, prenatal prep and postpartum recovery have been treated as optional or secondary. Together, we are making specialized core and pelvic health a standard, easily accessible resource, which elevates the quality of maternal care and improves long-term outcomes.”

Normalizing Core and Pelvic Health Support

Pelvic floor dysfunction and core weakness are among the most common, yet least discussed, issues associated with childbirth. Many women accept these issues as an unavoidable after effect of giving birth, rather than seeking clinical help. By introducing specialized therapeutic exercise into its suite of services for pregnant and postpartum patients, Wildflower is ensuring these conditions are identified early and treated proactively.

“We built Every Mother to democratize access to scientifically-backed core and pelvic health solutions, including physical therapists,” said Allison Rapaport, CEO and Founder of Every Mother. “Joining forces with Wildflower allows us to scale our proven methodology from a standalone consumer application into a comprehensive care ecosystem. Together, we can support women holistically, and within the very system that navigates their broader maternity journey.”

Clinical data shows that up to 60% of women experience diastasis recti (abdominal separation) postpartum, yet most lack awareness of the condition or an explicit clinical pathway to treat it. Left unaddressed, core and pelvic floor issues frequently escalate into chronic pain, pelvic organ prolapse and long-term mobility challenges.

Every Mother has long led the charge in dismantling this awareness gap, pioneering national conversations around diastasis recti and proving it can be effectively resolved with a convenient at-home exercise regimen. Featured in NPR, Every Mother has demystified core health for millions, earning the maternal community’s trust as a resource for evidence-based recovery.

Scaling an Accessible, Outcome-Driven Maternal Health Ecosystem

Designed to work in harmony with the medical community, Every Mother strikes a vital balance: it serves as a partner to physical therapists and an accessible alternative for women who face barriers to care, such as care deserts or high out-of-pocket costs. Every Mother structures its HSA/FSA-eligible platform around tailored, research-based, on-demand exercise regimens designed in collaboration with pelvic floor PTs.

This acquisition advances Wildflower’s value-based, hybrid care model and its mission to build a more affordable, outcome-driven maternal health ecosystem — wrapping pelvic floor and core health into that model to deliver higher-quality outcomes at lower cost for payers, providers and families.

ABOUT WILDFLOWER

Wildflower brings maternal health access, insurance coverage and everyday health support into one seamless experience. Through a mix of digital tools, AI and human connection, we’re redefining what it means to support the whole person. Learn more wildflowerhealth.com.

ABOUT EVERY MOTHER

Founded in 2018, Every Mother was created with one bold mission: to personalize evidence-based, exercise-driven, core and pelvic floor health solutions at scale. Learn more every-mother.com.